Worldwide, hybrids are becoming increasingly popular, and if you dig beneath the surface you’ll realize there is sound reasoning, beyond eco-friendly credentials, behind their choice. Perhaps it’s time we started considering them too. This story starts with a question. Why are people across the globe increasingly turning to hybrid technology for travel? Take Toyota's hybrid cars, for instance. They have sold 10 million worldwide. That is ten million thinking brains cutting across countries and even continents that have decided that Toyota’s Hybrid Synergy Drive technology is the right choice for them. There is of course the environmental impact aspect of the car since it consumes far less fuel and therefore pollutes a lot less than a conventional car. But that isn’t the end of its appeal. As you will see over the course of the next few pages, it offers a great many things, including luxury, low cost of ownership and superb value.