Is it a worthy rival to the Ford Endeavour and Toyota Fortuner? Isuzu's strategy in India has always been a safe one. The Japanese manufacturer of pickups and pickup-based SUVs is know for reliability and comfort, but when the company launched their vehicles here, they were relatively dated. Gauging the market with tried and tested products helped Isuzu build a reputation for itself and soon after manufacturing started, the impressive D-Max V-Cross pickup was introduced. Enthusiasts have lapped this car up and that has given the manufacturer a lot of confidence for future products in the country. The follow up is the SUV you see in these pages, the MU-X.