The "will it, wont it” saga concerning The advent of Lexus in India finally saw closure last month when the luxury arm of Toyota finally made its national debut at a swanky reveal in New Delhi. What it asked was “why did it do so now” but Lexus had the answer pat. Said old India hand Akitoshi Takemura (formerly spearheading Toyota Kirloskar’s marketing and strategy functions) and now Sr. President of Lexus India, “We preferred to wait, observe, learn & prepare for the move into the premium luxury automotive space in India. It has always been a step-by-step approach for us as it’s the Toyota way and we will move in just that very fashion in the months ahead.”