As the story goes, when a 21-year-old Adi returned from MIT’s Sloan School of Management in the early 1960s, he was the Godrej group’s first MBA. He helped turn around the soap business—it made a profit in the year he joined. Today, the consumer business follows a 3x3 approach, focussing on three segments—homecare, haircare, personal care—across three continents, namely Asia, Africa and Latin America.