The challenges that content creators across the world face to monetise is immense and increasingly the over dependency of revenue on advertising monies is creating a shift in the power economy for control to move into the hands of the advertiser. There is a faction that thinks, true value of content lies when a user pays for it. Glossaread, Blendle and a few others are going headlong to build this new economy which is expected to grow to USD 100 bn in 6 -7 years.

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