Advertising Management Theory & Practice states an assessment of Media Impact on Consumer Behaviour, this can be better understood only when consumer behaviour itself is well understood.
Additional Info
  • Publisher: Laxmi Publications
  • Language: English
  • ISBN : 978-93-80856-89-6
  • Chapter 1

    Introduction-Advertising Management Theory & Practice Price 1.00  |  1 Rewards Points

    Introduction
  • Chapter 2

    Advertising: A Conceptual Framework Price 1.00  |  1 Rewards Points

    Advertising: A Conceptual Framework
  • Chapter 3

    Socio-Economic Implications of Advertising Price 1.00  |  1 Rewards Points

    Socio-Economic Implications of Advertising
  • Chapter 4

    Advertising: Truth, Ethics and Social Responsibility Price 1.00  |  1 Rewards Points

    Advertising: Truth, Ethics and Social Responsibility
  • Chapter 5

    Advertising and Consumer Behaviour Research Price 1.00  |  1 Rewards Points

    Advertising and Consumer Behaviour Research
  • Chapter 6

    Advertising and Lifestyle Communication Price 1.00  |  1 Rewards Points

    Advertising and Lifestyle Communication
  • Chapter 7

    Impact of Advertising on Consumer Behaviour Price 1.00  |  1 Rewards Points

    Impact of Advertising on Consumer Behaviour
  • Chapter 8

    Lifestyle Communications Through Print and Electronic Advertisements Price 1.00  |  1 Rewards Points

    Lifestyle Communications Through Print and Electronic Advertisements
  • Chapter 9

    Advertising in the Age of Economic Liberalization Price 1.00  |  1 Rewards Points

    Advertising in the Age of Economic Liberalization
  • Chapter 10

    Conclusions, Major Findings and Recommendations Price 1.00  |  1 Rewards Points

    Conclusions, Major Findings and Recommendations

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