The goal of this book and other books of the series is to teach how to solve a case study. This is an important requirement because a case study in a management class is a fore-runner of a problem solving in subsequent work life. Learning to solve a case study should be treated as practice for handling problems of the corporate world. The case studies have been carefully selected to cover all the topics in syllabi of the business schools for the subject of Marketing. It is hoped that this approach will help the student managers to understand theoretical concepts of this important subject. However, it needs to be emphasized that the primary aim of the book is to teach a technique for solving case studies and provide adequate number of case studies (for practicing the technique learnt) on marketing topics with Indian background. Solving case studies is a skill and it can be mastered by practice. Once acquired, the skill will remain with the manager for life, like cycling.
Additional Info
  • Publisher: Laxmi Publications
  • Language: English
  • ISBN : 978-93-85750-26-7
  • Chapter 1

    Authors Note

    This document contains the author's note.

  • Chapter 2

    Preface

    This document contains the preface.

  • Chapter 3

    Contents

    This document contains the contents.

  • Chapter 4

    PartI Theory Technique for Solving Case Studies and a General Case for Learning the Method its Solution and a Case Study for Exercise Price 0.11  |  0.11 Rewards Points

    Marketing has been of special importance to the corporate world in
    India ever since the national economy was liberalized. Emphasis has also been placed on making Indian corporation fit for international markets. New concepts like Retail, and e-commerce have substantially changed the environment. This book, therefore, exposes budding managers to specializations that would be needed when they pass out from the portals of their business schools. Similarly, practicing managers who may have had limited exposure to this important subject will benefit from going through various case studies.

  • Chapter 5

    PartII Case Studies Solutions and Exercises for Self-Study Price 0.11  |  0.11 Rewards Points

    Vanita was the only daughter of her parents. The parents had come to Pune from Dharwar many decades ago. The family ran Rupali Café in front of the Wadia group of colleges. The café was open from 7 am to 10 a.m. and again from 12 noon to 5 pm. It provided clean, high quality, vegetarian items to its clients, who were mostly the students and staff of the four colleges located in the complex

  • Chapter 6

    PartIII Case Studies Hints for the Solutions and Case Studies for Exercise for Self-Study Price 0.11  |  0.11 Rewards Points

    By 2005, you may find shopkeepers in the BSE and Nifty Fifty. If Infostoks are a street darling today, it could be the retail companies firing the markets next, a la Wal-Mart. If Infosys is India’s answer to Microsoft, there are any number who are trying to do a Sam Walton.

  • Chapter 7

    PartIV Case Studies for Classroom Price 0.11  |  0.11 Rewards Points

    Ganesh Festival is celebrated usually in September for a week to mark the birth of Elephant God, who is believed to protect from all miseries. The festivity used to be really elaborate in Western India, especially in Maharashtra. However, the activities during Ganesh Festival for 2014 were rather different. Just about the time of the commencement of Ganesh Festival, Malin, a village near Pune, suffered a great calamity. Heavy rain on a hillock denuded of all forestation created cracks

  • Chapter 8

    PartV Case Studies for Syndicates Price 0.11  |  0.11 Rewards Points

    Merry Maker’s Paradise (MMP) is a new holiday resort in Goa. It was inaugurated under a dynamic management on September 7, 1977. The management had appreciated that Goa with its sun-drenched beaches would be an excellent destination for the international tourist. The environment in Goa was very conducive for the tourist industry because of the fun loving nature of the local population.

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