The goal of this book and other books of the series is to teach how to solve a case study. This is an important requirement because a case study in a management class is a fore-runner of a problem solving in subsequent work life. Learning to solve a case study should be treated as practice for handling problems of the corporate world. The case studies have been carefully selected to cover all the topics in syllabi of the business schools for the subject of Marketing. It is hoped that this approach will help the student managers to understand theoretical concepts of this important subject. However, it needs to be emphasized that the primary aim of the book is to teach a technique for solving case studies and provide adequate number of case studies (for practicing the technique learnt) on marketing topics with Indian background. Solving case studies is a skill and it can be mastered by practice. Once acquired, the skill will remain with the manager for life, like cycling.