The term cross-cultural â€œimplies interaction with persons of different cultural, ethnic,
racial, gender, sexual orientation, religious, age and class backgrounds. Cross cultural
communicationâ€ is a process of exchanging, negotiating, and mediating oneâ€™s cultural
differences through language, non-verbal gestures, and space relationships. It is also the
process by which people express their openness to an intercultural experience.
Cross cultural communication is defined by Gotland University as â€œa process of
exchanging, negotiating, and mediating oneâ€™s cultural differences through language, nonverbal
gestures, and space relationships.â€ Business communication is the exchange of
messages related to companies through symbols, action and verbal words.