Event Tourism and cross culture communication..
Additional Info
  • Publisher: Laxmi Publications
  • Language: English
  • ISBN : 978-93-5138-278-2
  • Chapter 1

    Event tourism Price 9.00  |  9 Rewards Points

    Event tourism is the systematic planning, development and marketing of events as: • Tourist attractions • Catalysts for other developments • Image builders Event tourism strategies should also focus on a market segment consisting of those who travel to events, or who can be motivated to attend events while away from home.
  • Chapter 2

    The mice business Price 9.00  |  9 Rewards Points

    The term MICE (Meetings, Incentives, Conventions and Exhibitions) represents a sector of tourism which includes business events and activities. Travellers attending MICE activities have a purpose beyond leisure tourism, and are in fact business travellers. These business travellers are connected to different sectors of the tourism and hospitality industry through their MICE activities. (See Figure 2.1.) Think of business travellers who travel to a city to attend an exhibition. They will need food, drinks, shopping, entertainment, transport, accommodation and more.
  • Chapter 3

    Historical perspective Price 9.00  |  9 Rewards Points

    Activity Before the class, search dictionaries, encyclopaedias or the Internet with the keywords “conference,” or “meeting,” “incentive,” exhibition” and “convention.” Find out about their backgrounds, stories, definitions and histories. TIP: If you are using the Internet, besides the search engines Yahoo! or Google, you can also try Wikipedia
  • Chapter 4

    Sector overview—meetings Price 9.00  |  9 Rewards Points

    In general, MICE events are events and activities that involve attendees who share a common interest and gather in a place. The place for the gathering needs to be a venue arranged before hand. The venue will provide space and facilities necessary to satisfy the needs of those who attend the gathering.
  • Chapter 5

    Sector overview—incentives Price 9.00  |  9 Rewards Points

    Incentive travel is a management tool for rewarding and motivating sales representatives, dealers, distributors, production workers, support staff, and in some cases, customers. The company rewards sales representatives who reach sales targets by sending them on trips. Usually, the incentive trip will last three days, with hotel stays, tour packages and planned activities such as dinners, parties and games. The incentive travel market is mature in the U.S. and Europe, and is developing in Asia; especially in Singapore and Japan.
  • Chapter 6

    Sector overview—conventions Price 9.00  |  9 Rewards Points

    Similar to meetings, conventions are gatherings of people with common objectives, organized to exchange ideas, views and information of common interest to the group. An organization, usually an association, will organize a convention each year with a theme related to the organization’s topic. Those interested in registering for the convention can pay the association a fee for all the sessions, discussions, food and beverage, dinners, and site visits. The major
  • Chapter 7

    Sector overview—exhibitions Price 9.00  |  9 Rewards Points

    Exhibitions are activities organized to show new products, services and information to people who have an interest in them, such as potential customers or buyers. The company showing their new products, the exhibitor, typically rents an area from the organizer and sets up a booth to meet with potential buyers. The buyers or the public need an invitation or a ticket to be allowed into the exhibition.
  • Chapter 8

    Industry benefits Price 9.00  |  9 Rewards Points

    Many cities would like to develop MICE because of the benefits MICE bring to a city. • Higher expenditures: A business traveller usually spends on more than the average tourist, as they stay in better hotels and dine at fine restaurants since they are meeting with business clients. • Demand period occurs on low seasons: Many destinations have different travel seasons. Because the business traveller travels to a destination with the main purpose of attending a MICE event, the MICE event does not have to be scheduled during the peak season when most tourists tend to travel. The business traveller can help the city by taking up some of the empty hotel rooms available during off seasons. • Stable arrangement well in advance: Usually the planning of a MICE event takes one to two years in advance, and even three to five years for international events due to the number of participants at the event. The event planners also need to book well before the event in order to select their preferred rooms and venues. Repeat events also require a stable method of booking. If the book fair goes well this year, the planner will book similar halls and rooms the year after. • Large scale: Most MICE events may have a large number of attendees. An international convention usually requires 500 hotel rooms per night and big conference rooms in the day. An exhibition, either local or international, expects to have over thousands of attendees and requires several large exhibition halls.
  • Chapter 9

    Industry sectors involved—hotel Price 9.00  |  9 Rewards Points

    Hotels are the main suppliers of MICE and are the main beneficiaries as well. Business travellers who attend MICE events spend over 65% of their money on hotels for rooms and hotel dining while 15% is spent on other restaurants outside the hotel. Around 10% is spent on shopping and another 10% on local transportation.
  • Chapter 10

    Industry sector involved transportation Price 9.00  |  9 Rewards Points

    INDUSTRY SECTOR INVOLVED TRANSPORTATION
  • Chapter 11

    Industry sector involved—attractions and supporting infrastructure Price 9.00  |  9 Rewards Points

    Although the main purpose for business travellers is to attend a MICE event, they would usually prefer to visit some of the local attractions. Most of the time, a postconference tour is organized after the convention for international attendees to visit the attractions in and near the host city. For incentive travels, visiting local attractions might even be the objective of the trip. The MICE attendees are also good potential future visitors to these attractions. Therefore, when deciding whether or not to attend the MICE event, business travellers may also keep local attractions in mind. An official travel agent will usually be contracted to organize the post-event tour. This travel agent also takes care of the travel arrangements of the attendees, if necessary, by providing a local guide.
  • Chapter 12

    Roles of the public sector— mice infrastructure Price 9.00  |  9 Rewards Points

    The larger the city, the greater the need for purpose-built facilities. Smaller cities often have multi-purpose facilities to cater to different types of MICE events.
  • Chapter 13

    Roles of public sector Price 9.00  |  9 Rewards Points

    Sometimes, the government requires the tourism board or tourism commission to develop event tourism and MICE tourism.
  • Chapter 14

    Clients Price 9.00  |  9 Rewards Points

    Clients who organize different MICE activities have differing characteristics. The four major types of clients can be grouped into the Corporate, Association, Government and SMERF categories.
  • Chapter 15

    Mice planning Price 9.00  |  9 Rewards Points

    The planning starts with setting objectives. Objectives must be SMART: • Specific–focused on goal and purposes • Measurable–expressed in a way that is quantifiable • Agreeable–agreed to by all stakeholders • Realistic–the needed resources must be available to achieve them (human, financial and other…) • Time specific–can be completed within a particular time frame
  • Chapter 16

    Site selection Price 9.00  |  9 Rewards Points

    Selecting a site is the most important step in planning a MICE event. This process usually takes place several years prior to the event because it plays a deciding factor in whether the MICE event is successful. The process also takes a few months or even up to a year because it involves travelling to the candidate cities, sites, venues and hotels before a final choice is made.
  • Chapter 17

    Budgeting Price 9.00  |  9 Rewards Points

    17.1. WHAT IS A BUDGET? • A quantified statement of plan ➢ The plan is expressed in numerical terms • The process includes ➢ Costing ➢ Estimating income • Allocation of financial resources ➢ To be used to compare costs and revenues with projected costs and revenues ➢ Maximum possible expenditure for each area of the event is estimated • Can take many forms.
  • Chapter 18

    Sponsorship and financial analysis Price 9.00  |  9 Rewards Points

    One of the common ways to increase income is to seek sponsorship. Sponsorship can be in cash or in-kind (goods or services donated). The sponsor, a company who would offer cash or in-kind fees at an event, will gain in return commercial potential by associating with the event. Most of the time, such “affiliation” or “association” between the event and company are mutually beneficial. For a convention to be a financial success, it is critical to secure adequate sponsorship. The key is to provide sponsorship packages that detail the required contribution and list the benefits to the sponsor. Organizers must also fulfil all the sponsor benefits as set out in the package in order to attract repeat sponsorship.
  • Chapter 19

    Negotiation Price 9.00  |  9 Rewards Points

    One key responsibility that affects planning and budgeting is negotiation. This process helps to control costs and communicate needs to the suppliers. The major negotiation items at MICE events include hotel guestrooms, meeting spaces and other services.
  • Chapter 20

    Programming planning and design Price 9.00  |  9 Rewards Points

    20.1. WHAT IS A PROGRAMME? Programme: • Includes the flow of the performers, speakers, catering and the other elements of the event • Includes the schedule for all the elements. • Depends on: ➢ The expectations of the audience ➢ The constraints of the venue and infrastructure ➢ The culture of the client and main sponsors ➢ The availability of elements for staging, and their mutual relationships ➢ Logistics
  • Chapter 21

    Registration Price 9.00  |  9 Rewards Points

    The registration process gives attendees a first impression of the event. It therefore needs to be quick and easy. In order to achieve this, the registration data needs to be accurate, comprehensive and relevant to the needs of the organizer, sponsors and exhibitors. The whole process concerns logistics more than design. The registration process involves registration fees. Such fees can be all-inclusive or allow a minimum fee with optional add-ons (e.g., conference dinner, tours etc.). As a result, the planner needs to take payment collection and tracking into consideration
  • Chapter 22

    On-site logistics Price 9.00  |  9 Rewards Points

    ON-SITE LOGISTICS
  • Chapter 23

    Risk management Price 9.00  |  9 Rewards Points

    Risk management is the process of foreseeing, preventing or minimizing potential costs, losses or problems for the event, organization, partners and attendees.
  • Chapter 24

    Marketing Price 9.00  |  9 Rewards Points

    When promoting an event, the planner may want to consider what resources are available. The planner can then identify and capitalize on the existing strengths of the event. Typically, it will be easier to promote the event when there is a: • Strong event history • A good geographical cluster of members • Loyal membership • An energetic event committee • Strong government support • Financial reserves • Good communication tools
  • Chapter 25

    Evaluation Price 9.00  |  9 Rewards Points

    An evaluation is the systematic process of placing a value on an event. It often employs quantitative measures and techniques. It is a process of critically observing, measuring and monitoring the implementation of an event to accurately assess its outcome. Feedback on an event, its application and its results come from a variety of sources and are gathered through numerous data collection methods. It is essential to report the evaluation results to key stakeholders.
  • Chapter 26

    Trends Price 9.00  |  9 Rewards Points

    26.1. WHERE MICE EVENT MANAGEMENT IS HEADING • Understand the specific purpose behind every meeting and event • Design every aspect of a meeting or event to reflect and respect the participants’ varying learning styles and requirements • Maximize participants’ pre-event and on-site experience to stimulate their interest in learning • Organize venues and deliver services in ways that better meet the strategic and educational objectives behind an event.
  • Chapter 27

    Tourism in india Price 9.00  |  9 Rewards Points

    Tourism is driven by the natural urge of every human being for new experiences, and the desire to be both educated and entertained. The motivations for tourism also include religious and business interests; the spread of education has fostered a desire to know more about different parts of the globe. The basic human thirst for new experience and knowledge has become stronger, as communication barriers are getting overcome by technological advances. Expenditure on tourism induces a chain of transactions requiring supply of goods and services from the related sectors. The consumption demand, emanating from tourist expenditure also induces more employment and generates a multiplier effect on the economy.
  • Chapter 28

    Cross cultural communication Price 9.00  |  9 Rewards Points

    The term cross-cultural “implies interaction with persons of different cultural, ethnic, racial, gender, sexual orientation, religious, age and class backgrounds. Cross cultural communication” is a process of exchanging, negotiating, and mediating one’s cultural differences through language, non-verbal gestures, and space relationships. It is also the process by which people express their openness to an intercultural experience. Cross cultural communication is defined by Gotland University as “a process of exchanging, negotiating, and mediating one’s cultural differences through language, nonverbal gestures, and space relationships.” Business communication is the exchange of messages related to companies through symbols, action and verbal words.

About the Author