The term cross-cultural “implies interaction with persons of different cultural, ethnic,
racial, gender, sexual orientation, religious, age and class backgrounds. Cross cultural
communication” is a process of exchanging, negotiating, and mediating one’s cultural
differences through language, non-verbal gestures, and space relationships. It is also the
process by which people express their openness to an intercultural experience.
Cross cultural communication is defined by Gotland University as “a process of
exchanging, negotiating, and mediating one’s cultural differences through language, nonverbal
gestures, and space relationships.” Business communication is the exchange of
messages related to companies through symbols, action and verbal words.